According to new figures by Flurry, we have confirmation that the mobile game boom is now driven by women. Indeed, unlike popular belief, teenage boys are no longer the ones pushing the industry. They have lost their title due to the emergence of female friendly games that fall into the management/simulation genre. According to the analytic firm, females are now spending more time and money on their favourite apps. The girls have also proved to be the most loyal, with a longer retention period. Do note that this trend got a mega boost with the launch of Kim Kardashian: Hollywood. This title was really quick to make it to the highest position on the top grossing charts and thanks to the millions of dames playing, it’s still progressing pretty smoothly. However, Flurry also stated that the present trend begun before Glu Mobile’s collaboration with the curvy reality TV star. Keep an eye on this blog for more interesting revelations and gaming news!